Orchestra magazine (1994)

Founder: Ivana Milovanović
Founded: April 1994.

First issue published: 29 April 1995 on World Dance Day - CID-UNESCO.

Since 2003, the editor-in-chief is Ivana Milovanović.

Previous editors-in-chief:
- Milena Katic Šerban (1995-1996)
- Milica Zaitsev (1996-1998)
- Marija Janković (1998-2003).

The publication of the magazine is financed by donations, the investment of the founder, and minor assistance has been provided by the Ministry of Culture and Information of the Republic of Serbia and the Secretariat for Culture of the City of Belgrade. The uneven and insufficient flow of funds for this magazine, which belongs to cultural periodicals, caused its irregular publication since 2000, so instead of the original publication of four issues a year, it had to be accepted, as a well-known reality, to print an issue once or twice a year, which was a difficult task, and a challenge for its founder and collaborators. In addition, it should be emphasized that all authors and correspondents collaborate, that is, write for the magazine, without royalties. Despite this fact, all of them, from issue to issue, have been improving the quality of the content of each new issue for years.

By the end of 2013, 58 editions of the magazine were published (often as two or three issues...) with a circulation of over 40,000 copies.
Issue 56/58 (December 2012) was published in a print run of 1,300 copies.
Issue No. 59/62 (April 2014) covers all relevant events in the field of artistic play during the 2013 calendar year.

With the 59/62 edition, the Orchestra magazine is published for the first time on the Internet in electronic format (pdf) with the desire of the founders and associates to become available to the widest audience of readers in Serbia, the region, Europe and the world.

ORCHESTRA is free.

It is given as a gift to everyone who wants to read it (dance audience), and special care is taken to ensure that each new issue is as soon as possible in specialized bookstores, libraries, in the hands of students and pedagogues in ballet schools, ballet ensembles, as well as with professional theater experts, critics, ballet publicists in Serbia and abroad. Until recently, each issue of the magazine published and disseminated a summary of the published content in English.
Numerous sub-issues (Orchestra plus and Orchestra plus – the ends of time) deal with a variety of historical, theoretical, social and critical topics related to artistic playing.

Letterpress printing, printing on quality paper, expert selection of black and white and color photos fully appreciate and use all the experiences of the most respected related magazines in the world. Orchestra is recognizable and appreciated for its visual appearance and content.

Fulfilling its educational purpose, the Orchestra systematically and permanently preserves from oblivion events on the domestic dance scene, critically records foreign dance performances in our country and reports on the most significant events and personalities active on the international dance scene.
In order to achieve this mission, the magazine has a highly developed network of correspondents and collaborators, cooperates with professional magazines, foreign dance troupes, state and private schools and institutions in Serbia and the world, which deal with the improvement of artistic dance in the broadest sense. He maintains constant contacts with dance festivals and international competitions, as well as top historians, theorists and critics of artistic dance, who have published numerous author's texts in the magazine so far. This also applies to dance experts in the region.

The magazine cooperates continuously with professional associations in Serbia - the Association of Ballet Artists of Serbia, the Association of Ballet Artists of Vojvodina, the Association of Professional Ballet Educators, Choreographers and Dancers of Serbia and with Stanica - a service for contemporary dance.

It should be emphasized that our well-known artists and propagators of the more successful development of classical, neoclassical, modern, contemporary dance, pedagogy and theory - Branka Rakić, Milica Jovanović and Jelena Šantić, whose contribution is especially appreciated, left a very significant professional mark on the pages of the magazine. Their ideas on the improvement of the artistic game are still significant guiding stars in the professional work on the pages of the Orchester.

The Orchestra is proud to point out its long-term cooperation with respected Serbian critics and publicists of artistic dance, Milica Zajcev and Mirjana Zdravković.