HOW TO TELL A FASHION STORY
Contemporary Trends in the Presentation of Fashion Collections
“The dance film entitled *Po(_)meri tela* (Body-tailored), created by Miloš Janjić, a third-year student of Fashion Design, conveys a message with multiple layers of meaning.
At its core, the film explores the concept of thoughtful, human-centered design—clothing tailored to the individual. It also alludes to the origins of haute couture through the expression ‘made to measure’, while addressing contemporary trends in fashion and sustainable design.
In keeping with these ideas, the garments draw inspiration from various periods in twentieth-century fashion history and are made from natural cotton fabrics and artificial leather (faux leather).
At the same time, the choreographer’s attempt to bring wooden tailor’s mannequins—into which the ballet dancers have been transformed—to life serves as a call for freedom and individuality in artistic expression and action.”
Jelena Zdravković
